If you are looking to brand your business, generate opt-in leads or simply increase website traffic, these programs are a perfect way to accomplish all three objectives.
In addition to having your website seen, most of them also offer Banner and text link
ads which gives you or your business greater exposure.

Achieving optimal results..
When using Traffic Exchanges, it is always recommended to use a “squeeze” page or whats also reffered to as a splash page.
A squeeze page basically is a short page with an opt-in form so people can subscribe to your newsletter.
This is very important for building long-term relationships in your marketing strategy.
A splashpage is similar. However, it is more suited towards getting someone to click it rather than opt into a form to recieve a newsletter.
The goal of either approach is to make the page stand out as much as possible in order to attract the attention of potential prospects.
Both methods have proven themselves to be far more effective than advertising generic affiliate sites or sites with long sales copy.
For more information about splashpages, have a look at SplashPageMaker.com.

Testing and Tracking..
If you make two splashpages or two squeeze pages, you should definitely use a tracking service to find which are performing best for you and at which traffic exchange.
The audience may vary slightly from one program to another.
This testing allows you to make any necessary tweaks and adjustments to the headlines, text or other elements and will help you save a ton of time down the road.
A great Tracking service I recommend that includes split testing is ProTrackerPlus.